AlSirah is a brand by Qsas, a PIF company, devoted to shaping meaningful, heritage-driven experiences.
AlSirah offers one-of-a-kind destinations that bring to life the journey and teachings of the Prophet Mohammad (PBUH) through rich, multi-sensory, immersive storytelling touching hearts and minds and honoring his timeless legacy in every visitor’s heart.
Visitors can currently explore two AlSirah destinations: “The Journey to Quba: Immersive Experience” and “Bustan AlMustadil & Ethiq Well: Historical Destination” with new venues set to open in 2026
Purpose
Narrating the Prophet’s journey
by creating profound moments
that touch souls and unite hearts
Vision
Bridging a glorious past
with our present, enriching
lives with the Prophet’s stories
Innovate
“Bless our efforts
with sincerity,
and renew within
us what revives
the spirit.”
Inspire
“O Allah, make us
guiding lights who are
guided, not astray nor
leading others astray.”
Connect
“O Allah, unite our hearts,
mend our relationships,
and guide us to the paths of peace.”
Honor
“O Allah, make us among
those who listen to
speech and follow
the best of it.”
